In a move that reflects the evolving style and ethos of SpencerLacy,
the popular Melbourne label has emerged under its new name OnceWas
with an AW15 campaign featuring blogger and model Zanita Whittington.
Building on their reputation of making stylish clothing that is easy to wear,
OnceWas is in essence a sophisticated evolution of everything loved by the
brand's loyal following.
Staying true to Spencerlacy's core essence will allow loyal customers to
transition seamlessly with the rebrand, while updated styles will
further broaden the brand's already wide appeal.